Defining your trade area
The tl;dr To understand your stores means to understand their trade areas Trade areas can come in many different forms, but they should generally represent the area that captures ~80% of a given store’s customer base My preferred trade area type is a drive time because consumers generally think of their willingness to shop a…...
Rationalizing Your Retail Footprint
When, why, and how to close stores
Preview: The Longer Game
A podcast episode where we talk about community, retail, AI, and everything in between!
Invite your friends to read Clicks to Bricks: The Playbook
Thank you for reading Clicks to Bricks: The Playbook — your support allows me to keep doing this work. If you enjoy Clicks to Bricks: The Playbook, it would mean the world to me if you invited friends to subscribe and read with us. If you refer friends, you will receive benefits that give you…...
Quality (time) over quantity: putting metrics to your pipeline
When timely deals can matter more than deal count
DTC brands: scrap your scrappiness!
Why DTC brands' scrappy approach to retail expansion costs more than it saves
Retail's paradoxical growth economics
Why you can't copy-paste your way from 5 to 100 stores
Join me at The Lead Innovation Summit on July 12-13 in NYC
Brand & Retail friends are eligible for complimentary (free) registrations
Retail Therapy: Casper
A RETHINK Retail podcast episode with Ian Scott, Hitha Herzog & Andrew Neelon
The hidden value of a showroom model
Why I will almost always recommend retail newbies start with an inventoryless store
Enigmas in DTC markets: NYC, LA, and Miami
How these markets are different from the rest, and how to maximize your potential in each
Popup Pitfalls: What DTC Brands Need to Know
When, why, and how to execute a popup strategy
Retail Finance 101: Why your e-com finance team may not be equipped for retail
Finance gets notably more complicated when you introduce a retail channel to your business
The REAL power of DTC data
Three examples of how to use first party data to save your business
The art & science of forecasting (Part III: Timelines)
Forecasting timelines is just as important as forecasting revenue...and in many ways even directly influences it!
Good governance: Demystifying the Real Estate Committee (RECOM)
You'll never become a great retailer until you implement some governance measures
Omnichannel brands: you're allocating expenses wrong
If you're allocating based on percent of sales, you're probably investing in the wrong areas if your business.
How to steal your competitors' real estate strategies using public location data
All you need is a list of their locations
Rent is the new performance marketing spend
Translating CPMs and CPCs to brick and mortar
Lowering the Barrier to Entry for Offline Retail
An interview with ValiantCEO
