The tl;drTo understand your stores means to understand their trade areasTrade areas can come in many different forms, but they should generally represent the area that captures ~80% of a given store’s customer baseMy preferred trade area type is a drive time because consumers generally think of their willingness to shop a store in terms...
See you at The Lead’s Innovation Summit?
1REC and The Lead Summit are partnering on May 28-29 in New York City! The Lead Summit brings together globally-recognized scaled brands, high-growth challenger brands,…...