✔ Modern open-air shopping center with mixed-use development
✔ Proximity to downtown Chicago
✔ Features entertainment venues like movie theaters
✘ Higher rental rates due to prime location
✘ Competition from other downtown retail centers
✘ Seasonal fluctuations in foot traffic
✦ Urban professionals: Seeking upscale retail and dining
✦ Tourists: Exploring Chicago’s shopping districts
✦ Preferences: Luxury brands, fine dining
Basic Demographics
Household Segment Breakdown
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