✔ Diverse mix of retailers, ✔ Indoor climate-controlled environment, ✔ Family-friendly amenities
✘ Competition from nearby shopping centers, ✘ Potential for traffic congestion during peak hours, ✘ Aging infrastructure
✦ Local families: Seeking comprehensive shopping and entertainment, ✦ Teens: Socializing and shopping, ✦ Preferences: Department stores, food court dining
Basic Demographics
Household Segment Breakdown
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