✔ Affluent, Educated Demographic ✔ Walkable Urban Layout ✔ Strong Daytime and Weekend Traffic
✘ High Occupancy Costs ✘ Tight Parking Availability ✘ Limited Large-Format Space
✦ Wealthy Urban Suburbanites: Professionals and families from Bethesda, Chevy Chase, and NW DC
✦ Experience-Oriented: Health-conscious, brand-savvy, and service-driven consumers
✦ Demographics: Predominantly Gen X and Millennials, with a strong Baby Boomer presence
✦ Preferences: Upscale retail, chef-driven restaurants, boutique fitness, and curated lifestyle offerings
Basic Demographics
Household Segment Breakdown
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