Why retailers should use CBSAs and MSAs
There’s a book called “Prisoners of Geography” by Tim Marshall that describes how “every nation’s choices are limited by mountains, rivers, seas and concrete. Since then, the geography hasn’t changed. But the world has.” He has since published a sequel called “The Power of Geography” that explores ten regions that are set to shape global […]
Enigmas in DTC markets: NYC, LA, and Miami
How these markets are different from the rest, and how to maximize your potential in each One of the many themes in the Clicks to Bricks Playbook is the consistency of patterns in DTC brands’ data Ironically, one of the many consistencies across brands is the inconsistency of consumer behavior in a few key MSAs: These are […]
A Map for NYC’s Neighborhoods
Defining NYC neighborhoods is akin to defining cocktails: everyone has a different definition. There are lots of maps out there, with some motivations being that brokers and landlords want to classify their locations in a higher rent neighborhood (so they can charge those higher rents). While there’s no right or wrong answer, you should definitely […]
