Join me at The Lead Innovation Summit on July 12-13 in NYC
Brand & Retail friends are eligible for complimentary (free) registrations
Retail Therapy: Casper
A RETHINK Retail podcast episode with Ian Scott, Hitha Herzog & Andrew Neelon
The hidden value of a showroom model
Why I will almost always recommend retail newbies start with an inventoryless store
Enigmas in DTC markets: NYC, LA, and Miami
How these markets are different from the rest, and how to maximize your potential in each
Popup Pitfalls: What DTC Brands Need to Know
When, why, and how to execute a popup strategy
Retail Finance 101: Why your e-com finance team may not be equipped for retail
Finance gets notably more complicated when you introduce a retail channel to your business
The REAL power of DTC data
Three examples of how to use first party data to save your business
The art & science of forecasting (Part III: Timelines)
Forecasting timelines is just as important as forecasting revenue...and in many ways even directly influences it!
Good governance: Demystifying the Real Estate Committee (RECOM)
You'll never become a great retailer until you implement some governance measures
Omnichannel brands: you're allocating expenses wrong
If you're allocating based on percent of sales, you're probably investing in the wrong areas if your business.
How to steal your competitors' real estate strategies using public location data
All you need is a list of their locations
Rent is the new performance marketing spend
Translating CPMs and CPCs to brick and mortar
Lowering the Barrier to Entry for Offline Retail
An interview with ValiantCEO
From Clicks to Bricks: How Physical Stores Can Amplify Your DTC Brand's Marketing Efforts
Stores are more than just a sales channel
The truth about stores: they can be a uniquely terrible investment for your business
Stores are expensive, complex, and risky...and could crater your business
The art & science of forecasting (Part II)
Sales Forecasting Techniques for a Retail Brand (and not just for stores!)
Making Sense of Capital Planning and Hurdle Metrics for New Store Investments
How to use capital planning frameworks to steer clear of bad store investments and minimize opportunity costs
Real Estate Site Selection 101: Finding the Perfect Location for Your Next Store
How to assess the Market, the Destination, and Location when pricing the Deal
Evaluating your fleet
How to visualize and analyze the two most important health metrics: growth and profitability
The art & science of forecasting
How I achieved nearly 100% portfolio accuracy across dozens of openings
