The Mall at Short Hills

4 Reviews

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1200 MORRIS TURNPIKE Short Hills New Jersey 7078 United States

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Pros

✔ High-End Retailers ✔ Strong Sales Per Square Foot ✔ Affluent Customer Base

Cons

✘ High Rent Costs ✘ Limited Public Transport Access ✘ Competitive Market

Shopper Profile

✦ Affluent Shoppers: High-income individuals from nearby wealthy communities ✦ Luxury Seekers: Professionals, executives, and families ✦ Demographics: Baby Boomers, Gen X, Millennials ✦ Preferences: Quality, exclusivity, premium brands

The Mall at Short Hills is the dominant fashion and luxury destination in the suburban metropolitan New York market. The center serves the numerous affluent New Jersey communities nearby, while attracting wealthy clientele from Brooklyn and Manhattan. The shopping center is one of the few in the United States with the combination of Neiman Marcus, Nordstrom, Bloomingdale’s and Macy’s under one roof. It also boasts a critical mass of luxury tenants. More than 40 of The Mall at Short Hills’s tenants are market exclusives in the state of New Jersey.

Basic Demographics

Median Household Income: $105,707

Consumer Expenditure: $13,383,826,686

Population: 425,134

Daytime Population: 402,722

Source Notes: Data reflects 20 minute drive times as of Q3 2023 (Experian) and is provided by Dallimore & Co, a boutique advisory firm specializing in growth strategy, real estate solutions, and M&A for specialty retail and consumer brands.

Household Segment Breakdown

Segment #1: A – Ultra Wealthy Families (79%)

Segment #2: B – Wealthy Suburban Families (14%)

Segment #3: G – Educated Urbanites (3%)

All Other Segments: 4%

Source Notes: Segment data reflects 0.25mi radius and is provided by Spatial.ai, an AI-Powered segmentation platform for retail marketers.

Tenant Sales per Square Foot: $1,400

Occupancy Rate: 96%

Anchor Tenants: Nordstrom, Bloomingdale’s

Tenant Rent/Sales Ratio (%): 9% – 18%

Rent $ / Visitor: $13.75 – $28.75

Source Notes: Data sourced from public and private records.

Preferred ISP(s)

Verizon, Optimum

Estimated Permit Timeline (weeks)

8-10

Landmarks Risk

Low

Union Labor Disharmony Likelihood

Low

4 Reviews on “The Mall at Short Hills”

Overall rating

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jewelry_dtc

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DTC jewelry brand here…we do well and are very profitable

February 4, 2025, 4:22 pm

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clicks2bricksguy

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Can anyone share how long permits tend to take in NJ vs NY?

November 13, 2024, 8:37 am

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storesherpa

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We definitely waited too long to open at The Mall at Short Hills, and it’s safe to say we’re thriving here! This store quickly became our best performer in NJ, with a high average order value that’s exceeded expectations. Highly recommend this retail hub.

October 6, 2024, 12:39 pm

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dtcretailer24

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Can anyone share how this location does for them relative to other malls? Expensive rents…can’t deicde if worth the bet…

October 3, 2024, 10:54 pm

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