✔ Hosts major big-box retailers, ✔ Convenient access from major roads, ✔ Ample parking facilities
✘ High competition among retailers, ✘ Traffic congestion during peak shopping times, ✘ Limited public transportation access
✦ Families: Shopping for household necessities, ✦ Bargain hunters: Looking for deals at big-box stores, ✦ Preferences: National chains, quick-service dining
Basic Demographics
Household Segment Breakdown
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